REAL
LUXE
LUXE
The luxury market may not adequately showcase authentic cultural designs and experiences. Cultural Elegance: Real Luxe addresses the lack of authenticity in luxury by introducing culturally inspired designs and experiences, enriching the lifestyle market.
SCROLL
REAL luxe
WHO WE ARE
Founded in 2017, Real Hasta La Muerte (RHLM) is not just a brand but a vibrant movement, resonating with the heart of Puerto Rico. We weave a rich tapestry of music, luxury, well-being, and sports, rooted in the authenticity of our island's traditions. As stewards of Puerto Rican culture, we amplify its essence globally.
YEARS OF PRODUCTION
DESIGN AND CULTURAL
AESTHETIC
DESIGN AND CULTURAL
AESTHETIC
7
PASSION
Anuel AA infuses Real Luxe with his fervent passion for music and fashion, bringing a dynamic blend of creativity and cultural influence to the brand.
PLEDGE
“Real Hasta La Muerte” extends beyond a brand motto; it’s a profound commitment embedded in Anuel AA’s pledge to the planet and his people, shaping the ethos of Real Luxe.
PLAN
Introducing an authentic representation of Hispanic culture and design to the North American consumer, reshaping fashion with a touch of luxury and cultural resonance.
DESIGN PROJECTS & PARTNERSHIPS
LOYAUTE
Loyaute Fashion Line: Real Luxe introduces Loyaute, a fashion line that embodies elegance and sophistication, merging cultural influence with contemporary style. This fusion offers a unique representation of Hispanic culture through its designs, making a statement of cultural richness and modernity.
Authentic Cultural Expression: More than just a clothing brand, Loyaute serves as a form of artistic expression, authentically representing the depth of Hispanic heritage. Each garment is meticulously crafted, weaving together elements of tradition and modernity, telling a compelling story through its design.
DESIGN PROJECTS & PARTNERSHIPS
LUXE JEWELS
PLANET PLEDGE
Embrace our Planet Pledge, where luxury meets responsibility. Our exquisite pieces are crafted with a commitment to sustainability, ensuring that every jewel tells a story of elegance and environmental stewardship. Join us in adorning the world with beauty that cares for the Earth.
CUSTOM JEWEL
Your imagination comes to life with our Custom Jewel service. Transform your dreams into a dazzling reality with bespoke pieces designed to your exact specifications. Real Luxe makes personal luxury an accessible masterpiece.
10x
MORE ECO-FRIENDLY
Real Luxe redefines luxury with our eco-friendly collection, crafted to be 10 times more sustainable than traditional jewelry. Our innovative practices ensure that every gem sparkles with a conscience, making luxury a choice you can be proud of.
300+
GLOBAL LABORATORIES
With over 300 laboratories worldwide, Real Luxe is at the forefront of gemological innovation. Our global presence signifies a relentless pursuit of perfection, bringing the finest, ethically-sourced stones from the earth to your jewelry collection.
35m
NEW JOBS
Our influence spans across the globe, with 35 million new jobs created in pursuit of crafting the epitome of luxury. Real Luxe is not just a brand; it’s a powerhouse fostering employment and artisanal skill in the jewelry industry.”
connecting DESIGNERS & INNOVATORS
GLOBAL PRODUCTION PLAN
LIKE SUPREME
Experience the intersection of fashion and cultural identity with Like Supreme. Our movement transcends traditional design, infusing every piece with the Hispanic heritage. Redefine the North American consumer experience with authenticity and passion.
PRODUCTION & DESIGN
Delve into our world of Production & Design where meticulous craftsmanship meets avant-garde aesthetics. Real Luxe is reimagining the blueprint of luxury production, ensuring every item reflects our commitment to sustainability, heritage, and innovation.
CHANGING THE LUXURY INDUSTRY
OUR 2030 AMBITIONS
12B
PEOPLE REACHED
Envisioning a future where our brand resonates with every corner of the globe, our 2030 ambition is to reach 12 billion engagements. We are committed to touching lives with the allure of luxury, making exclusivity a universal language.
80%
GLOBAL IMPACT
Aiming for a transformative 2030, we pledge to generate an 80% positive impact on the global luxury market. Our strategy focuses on sustainable practices, inclusive growth, and setting new trends that will redefine opulence.
50%
NEW JOB ROLES
As part of our 2030 vision, we anticipate creating new job roles for 50% of our workforce. These roles will focus on innovation, craftsmanship, and digital mastery, securing our position as leaders in the evolving luxury industry.
BRANDS DIVISIONS
REAL GLOBAL BRANDS
COLLABORATIONS
OUR PARTNERS
BUILD ON A LEGACY
NAVIGATION
CONTACT US
ADDRESS
NEWSLETTER
REAL HASTA LA MURTE INC. ALL RIGHTS RESERVED